Barbara DeLollis writes about a $6700 New York City marathon hotel night package at the Pierre.
[P]ackage provides: a stay in one of the Pierre’s 11 grand suites, a pair of sneakers at turndown (you must provide your shoe size in advance), a 60-minute massage after your run in your room for two, and a pasta dinner for two at the.. restaurant.
I’ve often wondered whether anyone actually books these sort of packages, or whether they’re more for the PR buzz than for actual booking.
Certainly any time I’ve seen “romance packages” that include a bottle of champagne, they almost never actually say what kind of champagne it is — which tells pretty all I need to know, that it’s not going to be a bottle I’m actually going to want to drink, or that will justify the cost of the package.
Perhaps those sorts of bookings are more about signaling than value, they make it ‘easy’ to do something special with the hotel taking care of the details for someone willing to pay a premium. And for sure, I’ve seen the packages priced strangely so that they wind up less expensive than a regular room (perhaps the package inventory at a fixed price shouldn’t have been open in the hotel’s reservation system when rates in general were high).
Nonetheless, one of the more innovative packages is probably this one, that comes with a divorce (HT: Alan H., who really does need his own blog..)
A New York hotel promises lovely weekends away this fall — complete with quickie divorce packages for those looking for a life change along with the seasonal one.
The Gideon Putnam Resort in Saratoga Springs will, in conjunction with a Netherlands-based company, debut as a “Divorce Hotel” this month. In addition to the “picnic in the park at sunset” and “walks before breakfast” the hotel touts during its hold music over the phone, it will also serve as the venue for the fast divorce proceedings promised by the Divorce Hotel company that launched in 2011.
The good news of course is that taking advantage of the package positions you well for a unique manufactured spend opportunity.
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