I Love Seeing Heads of Loyalty Programs Getting Ice Thrown On Their Heads!

Jeff Zidell of Hyatt Gold Passport took the ALS #IceBucketChallenge.

And since I filmed my own video at a Starwood hotel, and Randy Petersen issued his challenge to me from a Starwood property as well, I thought it appropriate to name SPG head Chris Holdren to take the challenge.

He did.

Good sports, all!

And no surprise here, he issues challenges out to executives at SPG partners — American Express, Delta, Caesars, and LiveNation.

Let’s see more loyalty executives take the challenge!

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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