Spirit Airlines Tries Not to Use the Bathroom in a Field

This Spirit Airlines crop ad, in a Kansas City field, isn’t a sign from extraterrestrials. It’s a guy holding himself and trying not to use the lavatory.

Actually, no it’s not.

It’s not this guy:

It’s this one:

It’s a part of Spirit’s “Bare Fare” campaign.

They don’t give you free water. Or a standard size carry on bag (let alone free checked bag). They don’t give you a free boarding pass at the airport.

This Spirit Airlines video form their ‘Bare Fares’ campaign tries to explain just how generous they are:

They’re doing their best to distract you from the way their fares don’t include what other airline fares do with a woman in a bikini. The video asks, “Is anyone even reading this?” (Note: the FAA does require them to provide a seat, and seat belt, as part of the base fare.)

Oddly, the video reminds me of Braniff promoting a different kind of full service with a similar theme.. The Air Strip.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. I saw that landing today at MCI but thought it was a marker of some kind for the nearby Army Airfield at Fort Leavenworth. (the A for Army)

  2. Being new to MCI it seems like a good cheap idea. It got attention so far.
    Oh I like the Spirit video better than the old Braniff video which makes no sense.

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