JetBlue is offering quadruple points on tickets purchased by November 13 for travel through December 31.
They undoubtedly don’t want the expense of awarding points to people who don’t know about the offer and book tickets anyway, or who don’t care about the offer, so registration is required.
Tickets purchased prior to registering do not earn the bonus (hate that – punish your regular customers who loyally already purchased their tickets, but I do understand the desire not to spend to incentivize transactions that have already been made).
Nonetheless, quadruple points — meaning 12 points per dollar, and not faking it by including the 3 points per dollar for booking on their website, so up to 15 points per dollar — is a good bonus for anyone flying JetBlue.
(HT: Wandering Aramean)