Between May 1 and July 31 Starwood is offering double points at most hotels (non-participating properties.. hate that!) and 500 bonus points for all reservations booked on Starwood’s mobile site or iPhone/Android mobile apps (no excluded properties).
Registration is not yet available, I tend to remind folks of these things once registration opens but Starwood is happy to remind you via text as well if you’d like:
Request a text from us letting you know when registration starts in late April. To opt in, text DBLT to 44264 in the U.S. or 447950080934 in the U.K.
Back in the fall they offered double or triple points and a mobile booking bonus. So certainly this one sounds familiar (I did a double take!).
This isn’t rich enough to warrant shifting stays to Starwood, but it’s better to register than not register and earn bonus points for stays you’ll otherwise make.
I have to imagine Starwood sees this promotion as somewhat defensive — let’s not lose bookings to competitors who will likely also offer someething.
But of course it covers a fairly heavy travel period, and hotels are generally pretty full to begin with, so there’s not a strong reason to juice bookings through amped up promotional marketing spend.