The Freddie Awards are in their 25th year of representing the voice of the frequent traveler, honoring the best in airline, hotel, and credit card loyalty programs during the previous year.
Today is your last chance to vote for your favorite programs, the ones you believe did the best job for their members in 2012.
Last month I predicted that you would be among more than 1,000,000 frequent flyers expressing their collective voice.
In fact – and I don’t have final numbers yet — it appears that nearly three million people have participated so far.
I’ve had the great honor of serving as Chair of Nominations for the Freddies, so I’ve been in touch with leadership at scores of frequent flyer programs over the past couple of months preparing for this.
And as a co-founder of the Milepoint.com frequen flyer community, I’m proud that Milepoint is one of the sponsors. (Airline and hotel frequent flyer programs do not pay any fee to enter, and are not charged to attend the dinner either, since decisions are all in the hands of frequent travelers.)
The major frequent flyer and frequent guest programs all attend, are trumpted their successes. The great thing about that is that there’s genuine excitement about a win, I’ve been told by program heads that at the margin the feedback they get from customers through the awards often influences their decisions about program features to keep or promotions to continue. It’s real positive feedback that helps sustain the best parts of programs, and helps reinforce the good decisions winning programs make.