Southwest Double Tier Points No Longer Limited to Milwaukee

Southwest is offering double points and double tier qualifying points for travel by May 15.

They were already running double points but had limited the double tier qualifying points to Milwaukee flights. That’s been extended nationwide. (If you had already registered for either promotion, you’re already registered for this. Otherwise, iregister.)

One change since the original promotion was first rolled out is that since February 14, only flights booked “through Southwest channels” are eligible for these promotions. Most Southwest flights are, to a greater extent than with the legacy carriers, so when I saw it I wasn’t especially concerned. Southwest’s website was one of the very first to hit a billion dollars in sales in a year — not one of the first airlines, one of the very first websites period. They’ve long marketed their flights directly with only limited participation in third party distribution systems. (Their Airtran subsidiary is a different matter.)

Hat tip Robert G.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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