Well, almost a glimpse.
Via Destination David on Milepoint, American has a new promotional video about getting ‘back on top’ that long on dramatic shots and platitudes, not a ton of news, but that’s still quite enjoyable 2m26s YouTube candy.
And the best part is the frame at the very end, showing an aircraft in a factory covered with a tarp. They’re just taunting us. Underneath that tarp is their new paint job. Gone will be the silver, unpainted plane and in its place is… we don’t know what. But there’s a new American brand getting ready to launch.
C’mon, American, show us what’s underneath that tarp!
Update: American CEO Tom Horton gave an interview today where he noted that their new composite aircraft coming online “don’t lend themselves to being bare metal.”
American also put out this infographic on their recent (and announced) product improvements.
It’s just like the video they show prior to takeoff, only a graphic and not a video.
A Big Ol USAir sign
LMAO @ “USAir sign”! Hahaha
Best quote ever “A Big ol USAIR Sign”
USAmerican.
American Airways.
Oh but please no hideous colors like Southwest.
It’s bait and switch to say fully lie-flat seats when they are the one U.S. airline without them in business class
Did they forget to mention that complimentary beer in the Club is only Budweiser, unlike UA and DL who have premium product?
Gary, you’ve got to be on the edge of your seat waiting to see if Doug Parker is going to crush your love affair with AA!
The graphics in the video are terrible. Hopefully the same design team didn’t make the new livery.
I posted the info-graphic to my blog, Milepoint and Flyertalk on 11/22.
http://www.michaelwtravels.com/2012/11/american-airlines-is-evolving.html
http://milepoint.com/forums/threads/american-airlines-is-evolving.50860/
http://www.flyertalk.com/forum/american-aadvantage/1410000-american-airlines-evolving.html
@Michael W Travels didn’t see it then, I was enjoying relaxing in Malaysia then 🙂
Awesome! What parts did you visit?
We enjoyed a brief visit to KL at the end of our SE Asia trip this past summer!
I’m in the midst of writing the trip report now, scroll up or down a few posts 🙂
Did American hire the same ad agency as Chrysler?
Snooze.
I am so going to miss that shiny silver reflecting the sunrise at ORD.
My wife and I saw the heavily-marketed “we’re improving” ad on our AA flight this weekend and both thought exactly the same thing: the “improvements” won’t benefit 90%+ of their customers.
New pajamas? Seriously?
Um, me thinks this will be a disappointment. Oh please, not another white/light gray plane with a blue logo and lettering…
Not too hard to figure out what is in store:
http://paineairport.com/kpae5702.htm
Their hype is getting really tiring when all I have experienced still are tired old planes with tired old flight attendants.