Austrian Airlines has introduced per-order paid meals in coach from Vienna-based caterer DO & CO, the company which caters Lufthansa’s First Class Terminal and Lounges in Frankfurt (and First Class Lounge at New York JFK).
My favorite thing about the First Class Terminal — besides the Mercedes or Porsche ride across the tarmac to the plane,, of course — is the wiener schnitzel.
Now, at the fifteen euro price point and served within the constraints of onboard catering, subject to the reheating skill of flight attendants, and packaged to be provided at 30,000 feet I’m not sure what the implementation will ultimately be like.
But the pictures sure look good.
The menu is available on international flights to and from Vienna, except for Budapest, Prague, and Zagreb. And some will consider it a downgrade, as the
À la carte Menu is served on European flights instead of the standard meal and on long-haul flights instead of the warm main meal.
But whether or not this is a positive or negative development depends, to me, on the actual implementation and quality of the meal.
Paid meals can be ordered online up to 36 hours prior to flight, or for flights departing Vienna in person at the à la carte desk up to one hour prior to flight time.
DO & CO’s schnitzel sets the bar for me (as someone utterly uneducated in the genre), but I do crave it, and when I’m in New York I scratch the itch at Schnitzel and Things, a food truck that’s become a store front.