Should You Redeem Your Miles for Breast Implants?

Once upon a time there were mileage offers for donating blood. Last summer I earned 20,000 miles for a hair loss consultation. Plenty of folks went for Lasik eye surgery consultations this year for Delta miles as well.

So mileage earning certainly has become intertwined with all parts of life.

Now, mileage burning has as well. Finnair has introduced a new redemption option: Breast augmentation. Bloomberg has more.

Breast implants, hair replacement surgery or a face-lift performed by the Nordstroem Hospital in Helsinki are among the newest offerings in the carrier’s Finnair Plus loyalty service, according to the program’s Web site.

“Finnair contacted the hospital,” Mikko Tuomainen, the airline’s director of loyalty programs, said in a telephone interview. “The idea was to incorporate partners and services from all walks of life.”

About 1.3 million flyers are enrolled in Finnair’s loyalty program, Tuomainen said. Earning the 3.18 million points for breast augmentation surgery requires 120 round-trip, business- class flights between Helsinki and New York, according to a points table on Finnair’s Web site. Miles earned with the airline are valid for five years.

Hardly a good redemption value at almost 3.2 million points for an 8000 euro procedure, however.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »



  1. You can also get all those points just using the Avia Car Wash if you don’t want to fly. Will run you about 7,600 carwashes to get the needed points.

  2. Seems like there’d be a niche market for those wanting to be the first to do something…there are plenty who wanted to be the first to fly a new plane model, why not those who want to be the first to do this?

Leave a Reply

Your email address will not be published. Required fields are marked *