On Friday I posted that the Westin Charlotte was offering 500 Starwood points to anyone who became of fan of theirs on Facebook.
Unsurprisingly they woke up Monday morning and pulled the offer. But they’re going to honor it. According to their current Facebook status:
Thank you for becoming a fan of the Westin Charlotte! Our “Join Facebook- receive 500 SPG points” promotion has ended (as of Sept. 21 at 9:30 am EST) – but please check back frequently for more offers and promotions in the near future! Due to an enormous response we ask for your patience in receiving your points for those who have fanned before today.
What was surprising to me is that only 1000 people took advantage of the offer (they only currently have about 1000 fans). So perhaps readers of Flyertalk, and of this blog, aren’t Facebook users and didn’t feel it was worth signing up for Facebook just for 500 Starwpoints.
Presumably the hotel figured they would get a few fans here or there from among guests who stayed at the property, since they only advertised the offer on-property. They didn’t figure that any of those guests would spread the offer online. Still, they also likely didn’t foresee any real use to those fans either. What exactly are they going to do with the 1000 fans they’ve paid for in Starpoints?