If You Plan to Convert Choice Hotel Points to Southwest Rapid Rewards Credits, Do It Now!

Choice hotels is devaluing their transfers to Southwest Rapid Rewards by 25% effective July 9. 6,000 points will yield 1.5 credits instead of the current 2.

So if a Rapid Rewards transfer was in your future, the future is now (or at least tomorrow). Note that Choice will only transfer up to 32 Rapid Rewards credits per day, so if you have more than 72000 Choice points to transfer you’ll need to break up it up between today and tomorrow.

The overall change itself doesn’t bother me too much, I don’t ever like devaluations of course, this isn’t one I participated in. Though it was certainly of benefit to many, especially those who had transferred large numbers of Amtrak points to Choice (or even large numbers of Continental points to Amtrak to Choice).

What I do object to are changes made without meaningful notice.

(Hat tip to nsx.)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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