The world economy is in a tailspin, travel is down all over, and in Thailand in particular after the Suvarnabhumi airport shutdown from end-November. But if the govenrment of Thailand can only develop a new alcoholic drink, sure, that will solve everything.
Cuba’s got the Mojito. There’s the Singapore Sling and the Manhattan. Thailand hopes a newly created drink called “Siam Sunrays” will enter the world’s cocktail lexicon and help draw tourists back to the country.
The Tourism Authority of Thailand unveiled the drink Thursday, calling it “Thailand in a glass — the new punch in Thai tourism.”
The cocktail consists of a shot of vodka, coconut liqueur, a dash of chili pepper and sugar, lime juice, a few slivers of lemongrass and ginger — shaken not stirred, then strained into a glass — with ice and soda water.
It’s the latest strategy to revive Thailand’s key tourism industry, which was battered by political protests last year that culminated in a weeklong shutdown of Bangkok’s two main airports.
Though I suppose, if monetary policy hasn’t done the trick… and it’s at least as likely to help as a stimulus package…