The Travel Industry Has Blogs to Contend With

Nicholas Kralev’s Washington Times covers travel blogs this week.

Public relations departments of airlines can’t catch a break. Not only is their industry under constant scrutiny by the public and the traditional media, now they have bloggers to worry about. …

Gary Leff, whose blog is View From the Wing, said the best way to get him to write about something is to understand his interests. “But also be ready for questions. A PR flak who doesn’t know his product isn’t likely to get very far – or might get made fun of,” he said. “Sending me an e-mail about a new credit card is going to be a good thing to do if the credit card is meaningfully better in some way than other existing cards.” …

“Of course, influencing the airline or hotel industry isn’t what I’m after, and I don’t write for PR reps,” Mr. Leff said. “I love travel and miles and points. I love figuring out deals and sharing them. … In a small way, I can help others through the knowledge I come across and through my own travel stories.”

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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