Thai Airways Introduces Online Star Alliance Upgrade Award Redemption — United, Please Pick Up the Red Courtesy Phone….?

Last month I mentioned speculation that United would finally be re-introducing Star Alliance upgrades. Hasn’t happened yet. In the past they’ve said it was technology issues standing in their way, though other Star Alliance airlines managed to make it happen.

Meanwhile, even Thai Airways has figured out how to offer these upgrade awards online. So time to get your act together, United! Or perhaps outsource your IT department to the Thai Airways web wizards?

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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