Sheraton to Kick Out Loser Properties and Require Club Lounges

Sheraton is a hit or miss brand at best. In Asia many of their properties are truly outstanding. Some U.S. properties are quite nice. But especially in some of their U.S. locations outside major metropolitan areas the properties have gotten pretty run down. Outside of the Sweet Sleeper bed, which I’m quite happy with, the brand has become quite hit or miss.

Apparently Starwood is doing something about that. They’re kicking out 38 hotels, requiring all Sheratons to have lounges with breakfast and afternoon snacks (great for Platinum members who are guaranteed lounge access…!) and introducing new restaurant standards to ramp up the food and beverage offerings as well.

Sounds like progress on the horizon for what has been an inconsistent brand in North America.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. I’d agree with you on the hit or miss part….I stayed at the Sheraton Clayton St. Louis Airport while transiting STL about a year ago, and I found it to be of worse quality and comfort than several of the Howard Johnson’s and Ramada’s that I’ve stayed at…

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