Starwood is offering quadruple points on spending at their new aloft hotels through the end of the year. Registration required.

General members will earn 8 points per dollar spent, while Gold and Platinum members will earn 9.. and paying with a Starwood American Express card, of course, earns an additional bonus point (plus the dollar for the credit card charge).

So a Gold member paying with an SPG Amex for their aloft stay will net 11 Starwood points per dollar. Which, of course, finally makes Starwood competitive with other programs when it comes to redemptions derived from in-hotel spend. But only for aloft stays, only through the end of the year, and only for members who register.

(Starwood is a great program, and the Starwood American Express is a great credit card, but make no mistake — promotions aside, it is not a strong program for earning based on hotel spend.)