I love the concept of spending money to cleanse your soul of sin. So arguments about the logical fallacies of carbon offsets notwithstanding, the concept generates a certain aesthetic appeal to my inner postmodernist.
But offering rewards for purchasing carbon offsets seems odd to me.
And offering frequent flyer miles for the purchase of carbon offsets — giving customers free flights — seems downright paradoxical.
My inner postmodernist approves!
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
