The Arizona Republic covers improvements in USAirways’ wine offerings.
After several years of settling for whatever was cheapest, US Airways is upgrading its wine list, especially in first and business class, where it’s a free perk.
Travelers in coach, where wine costs $5 a pop, won’t be totally left out. US Airways is replacing its current no-name wine in coach with a Beringer brand and plans to offer a second, more expensive ($8) choice, too.
“Everyone has tried to raise the bar,” she said. “Everybody has kind of said, “Oh my gosh, we have a teeny bit more money, we can offer our consumers a great glass of wine instead of a crap class of wine.’ “
Somehow there’s a real honesty here, even as the piece massively exaggerates the improvements in USAirways’ soft product.
I would hardly say that USAirways is going to be offering a great glass of wine. But it will be nice when they stop pouring from a box!(though they may not be able to serve anything in New Mexico for awhile…).