Alitalia Ending its Frequent Flyer Program, Will then Start Anew

The existing Alitalia frequent flyer program, MilleMiglia, is ending on December 31, 2007. A new program will begin on January 1, 2008 — with all old miles available for redemption only through June 30, 2008, unless you take 2 Alitalia flights between January 1 and June 30, 2008.

Details on the new program are sketchy, although one-way awards will be available and premium class tickets will earn miles at a different rate from coach (whether this means fewer miles for coach tickets is as yet unclear, but is my best guess).

A real disappointment… expiring all miles and ending the existing program, creating a whole new program with mileage only in the accounts of those flying new flights on the carrier. Sad, and underhanded.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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