Hertz to Impose No-Show Fees on U.K. Customers

Hotels have moved to become more like airlines over the past few years, with non-refundable internet prepaid rates and moving back the deadline for cancelling a guaranteed room without penalty (often now it’s 6pm the day before checkin instead of day of — and some resort properties require much earlier cancellations, even weeks).

Airlines themselves have become more like airlines, with most change penalties moving from a pittance up to $100 (though the odd route on some carriers is still $50 mostly as a result of competitive requirements, Alaska is generally $50 across the board and JetBlue is just $25).

It’s remained something of a mystery why rental cars haven’t been able to move to a penalty-laden pricing model. But Hertz appears to be making baby steps towards changing that. They’ve announced their intention to charge no show fees to their U.K. customers. A minor thing to most readers of this website, perhaps, but perhaps a glimpse into the future.

    Hertz looks set to establish a worldwide precedent for the car rental industry by introducing no-show charges on its U.K. customers. Hertz UK has written to travel management companies, telling them it will impose a fee for no-shows starting April 1. The fee will be $50 for rentals in the United States, £25 in the United Kingdom, 55 Swiss francs in Switzerland and €35 in countries that use the euro. Renters can avoid the fee if they cancel as late as the day the rental starts, even if it is after the designated pickup time.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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