Starwood’s New Blog

Starwood has launched a blog called The Lobby. So far it’s only marginally better than the lame attempt from Priority Club, but it’s a start. Entries are mostly quick puff featurettes on properties and things to do in cities centered around Starwood properties; think paragraph-long versions of airline inflight magazines.

Now, they’d be really onto something if they provided real special rates (not just faux specials that are more expensive than standard rates), ‘behind the scenes looks’ into new hotel construction or a ‘Day in the Life of a Starwood General Manager’.

In other words, they could sponsor real Starwood employees to really blog.

Until that happens I’ll probably check into this one occasionally, I can’t help myself, even if I wish for more…

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Hotels are mad not to use this channel. Its simple to use, its cheap, and can provide a great channel to consumers for publishing content about anything..hats off to the couple of hotels that have started and I’m with you here’s to hoping that they do improve the content.

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