The Growing Influence of a Small Number of Travel Blogs

Christopher Elliott mentions View from the Wing and several other travel blogs — inclusing some that are new to me — in a column in today’s New York Times.

    If there is such a thing as an established business travel blog, it probably belongs to Gary Leff, the chief financial officer of a university research center in the Washington, D.C. area. Mr. Leff’s “View from the Wing” ( focuses on award-related news interspersed with his personal observation about travel. He rips into the Westin Sydney in Australia, for example, for adding a $1.30 fee to his bill as “a donation” to a United Nations charity, and says he is little mollified by the fact it removed the charge after he complained.

    But unlike political bloggers, who tend to approach their Web journals with a strong ideological agenda, Mr. Leff says he does not have a mission – except, maybe, to help others by pointing out some of the hazards and opportunities of the road. “Travel is a small niche in blogging,” he said. “Award programs are just a small part of that niche. Some of the subjects I write about are only interesting to a small group of people.”

    Perhaps the group is not large, at least in comparison to the overall travel industry. But to the hotels, airlines and car rental companies, business travelers who are likely to read blogs such as Mr. Leff’s are their best customers. And blogs have become the latest way to reach them.

Blogs of Flyertalkers techgirl and prncess674 feature prominently.. actually more prominently than mine. 🙂

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »


  1. I’m glad this article was published. It’s important to establish community between business travelers and the organizations that serve them. It’s a hard life on the road, and the information that we provide to people who spend their days and nights in strange cities is very important. We like your blog and were pleased to be put in the same category.

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