It’s been a long time since I’ve seen a blood bank with a loyalty program, but this is always one of the best stories because it seems like such a caricature.

The Stewart Regional Blood Center in Tyler, Texas is launching a loyalty program to encourage frequent repeat visits by donors.

Club Red allows donors to earn points for each donation that can be redeemed for rewards such as sweatshirts, briefcases, duffel bags, captain’s chairs, desks and radios. Members must promise to make at least three donations per year. The first two donations are worth 50 points each, donations 3 through 7 are worth 100 points each up to 250 points.



Throughout the year, Stewart will have promotions offering double or triple points for donating. Donors who donate on Apheresis machines or ALYX will be able to earn double points for double red cell donations. Platelet donors will be able to donate up to 24 times a year, with the potential to earn the highest number of points and allowing them to shop the store for all the available items.