FlyI to Become a Born-Again Virgin?

Via Tripso Daily, Sir Richard Branson’s Virgin Group appears to be interested in acquiring bankrupt Independence Air as a means toward launching its Virgin America airline.

Personally I don’t see this happening, both because I’m skeptical of most Branson efforts. A fabulous entrepreneur, there’s usually more buzz than substance when Branson rumors circulate. The rules on foreign ownership of US airlines are moving towards relaxation, but any changes are unlikely to be in effect in time for an Independence bid. And the Virgin America project has simply demonstrated a greater propensity for inaction than reality over the last couple of years.

Still, the piece carried some news about how the Independence bankruptcy auction will work:

    It said it would auction itself to the highest bidder. Interested parties must register with the court by 1 December and submit formal offers by 16 December.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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