Catholic Co-Branding

Colloquy reports on a Taiwanese bank which is offering a credit card co-branded with the Catholic church.

There’s something truly surreal about it.

    Taiwanese card issuer The Chinese Bank has introduced a new affinity card in conjunction with the Chinese Regional Bishops’ Conference, according to the Taipei Times newspaper.

    The newspaper reported that the bank will issue 100,000 cards, to be called the True Happiness Affinity Card, with maximum credit limits of NT$10 million ($297,397 USD).

    One-quarter of one percent of a customer’s spend will be paid to the bishops’ conference for charity work.

    “This credit card is not only for Catholics or those who believe in Jesus,” Chen Kun-chen, secretary general of the bishops’ conference, was quoted as saying.

    “Everybody can help to spread love regardless of their religion.”

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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