Southwest Guts the Rapid Rewards Program

As reported by NotiFlyer, Southwest is imposing capacity controls on its awards.

Currently an award ticket is good on any seat. There are a few blackout dates, but otherwise award tickets aren’t restricted.

As a bone to members, Rapid Rewards credits will expire after 24 months instead of 12. They’re also removing blackout dates, but blackout dates are meaningless once you introduce capacity controls. Now they’ll be able to allocate as many as zero or one seat on a flight. Who needs blackout dates?

Southwest is headlining the change to 24 month expiration of credits, and buries the news in the middle paragraphs. Clearly an attempt to divert attention from the real bad news and soften the blow.

Rapid Rewards members, you have my sympathy.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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