Northwest Enhances its Website – in a Good Way

Another reason that I picked Northwest for Best Website in the Freddie Awards balloting — they’ve just introduced online redemption for upgrade awards.

Most airline programs won’t even tell you when upgrades are available. Most won’t even display their upgrade inventory buckets publicly in the Global Distribution Systems. They keep the information proprietary and you have to call and and waste tremendous amounts of your (and their agents’) time.

Sure, there are workarounds. With United you can search for award travel in expert mode and the upgrade buckets appear (e.g. X is the first class upgrade bucket, I is for upgrading to business class). But nothing replaces good ‘ol functionality, and it looks like Northwest has got it.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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