A New Loyalty Program Takes a Shot in the Dark

Via Colloquey, Smith & Wesson is launching a loyalty program to enhance the “gun ownership experience.”

There’s not much in the way of rewards. It’s pretty heavy on just knowing their customers and marketing to them. But it’s still cool.

I suppose the rewards are in part limited by a sense of taste or caution. Any marketers nightmare would stem from offering free bullets or rewards based on frequency of successful shootings of course.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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