Science Fiction at the Grocery Store

The future of payments is here. That is, if here is the Piggly Wiggly in South Carolina.

    San Francisco-based Pay By Touch has launched its finger-scanning payment system at four Piggly Wiggly supermarkets in South Carolina. Beginning today, Piggly Wiggly customers will have the option of paying for groceries by using a finger scan which is linked to their financial accounts.

    Customers enroll in the Pay By Touch program by creating a “Pay By Touch Wallet” which includes: scanning their finger, selecting a PIN, swiping a supermarket rewards card and entering a debit card, credit card or their checking account information. All data is kept in a secure center.

    The finger scanning technology does not store actual fingerprints; it creates a set of data points that cannot even be reverse engineered back to a fingerprint. The data points are converted into a mathematical equation that allows for a secure identity match at the point of sale.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Leave a Reply

Your email address will not be published. Required fields are marked *