Aloha Airlines Ends Intra-Island First Class

Aloha Airlines is removing first class seating from its intra-island flights.

    “Times have changed,” Zander said “Demand for first-class service on interisland flights has diminished as more and more trans-Pacific carriers, including Aloha, now fly nonstops direct to the neighbor islands. Today, virtually no one in Hawaii wants to pay a premium for a first-class seat on a 30-minute interisland flight.”

Naturally Aloha still offers a premium product between Hawaii and the mainland United States. Hawaiian Airlines offers first class both across the Pacific and on its intra-island service.

While Aloha wasn’t seeing substantial revenue from purchases of their first class product on short-haul flights, upgrades to first was the primary benefit of their elite frequent flyer program. It remains to be seen how they will retain the loyalty of their frequent customers as long as Hawaiian offers a first class product on routes here the two airlines compete.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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