Just read about Dell services and play a game which is really a quiz where all the answers are ‘Dell is Great’ and you get the memory stick. Oh, and if you get any questions ‘wrong’ you get to take the quiz again.
Takes about five minutes, and since the memory stick is coming from Dell chances of fulfillment are high.
7/12/04 Update: The game requires a PIN. Up until today there was an option to simply be given a PIN number if you didn’t have one. That option is now gone, meaning that this free deal is essentially dead.