Rewards Drive Credit Card Marketing

Of 325 million credit card offers mailed in April 2004, 55% were for cards which include a rewards component. That’s the fifth month in a row in which rewards cards outnumbered their non-rewards brethren.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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