The State of Loyalty Programs

Mileage awards are getting more costly to use but miles are easier to accumulate. My own sense it that this tends to balance out. The article doesn’t even mention increased award opportunities that stem from airline alliances and opportunities for non-travel awards. A similar story with more details on award price increases can be found here.

Obviously the revealed preferences of consumers — the fact that programs drive spending behavior — suggest that people believe there’s still alot of value in loyalty programs. Nearly half of all Americans carry credit cards tied to a loyalty program.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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