As I reported last month Japan Air Lines has a new reward program for pets. Apparently they think it’s one of a kind (subscription required)

The JAL Pet Club, as it will be called, will allow consumers to exchange points for in-flight cage rentals, pet airfares and presents for their pets.



“We are unaware,” a JAL official told the Japan Times, “of any similar services targeting pets offered by other airlines, Japanese or foreign.”

Perhaps they should read this website? As I’ve written before Continental, Virgin, and El Al all offer pet reward programs. Several hotels offer pet loyalty programs as well.