Low Fares, Low Perks, But They’re Supposed to be “Fun”

The Wall Street Journal‘s Weekend Journal carries a piece on low fare carriers and their perks.

While American Trans Air is adding a business class cabin to their planes, United’s TED carries no first class offering. Ted’s introduction at Dulles, where flights will go as far as Las Vegas, is a real disappointment to this United flyer.

I told the Journal’s Paula Szuchman that gimmicks and marketing wouldn’t get me to fly Ted, and that the loss of a first class cabin was a huge disincentive.

    For Gary Leff, it’s no contest. Low-fare carriers rarely match the majors on offerings that matter most to him, the 29-year-old finance director says, and he won’t be tempted when Ted expands flights to his hometown airport, Washington’s Dulles. He’ll fly Continental to earn flier miles and get business-class upgrades not only for work trips, but for vacations, too. “I’m not interested in having fun,” he says. “I’m interested in getting where I’m going with the least amount of discomfort.”

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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