Notice of changes in frequent flyer programs

Last month I noted that Korean airlines were being forced to give their frequent flyers at least a year’s notice when making changes to their programs which are detrimental to consumers.

It seems that Korea’s Fair Trade Commission will actually be looking for two years’ notice on program changes.

Somehow that seems a bit extreme, though I’ve long been an advocate for advance notice on program changes. Waiting until the end of December to announce the terms of a program beginning in January — as is industry standard practice in North America — has always seemed unfair. Travelers spend all year earning benefits for the following year. Their purchasing in one year is predicated on an expectation of benefits for the following year. Once the spending is done, the benefits change. This is common practice. A year’s notice seems right. Two years, enforced by the government, seems like an overreaction. But it would be nice if this Korean controversy would spark a discussion here.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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