Southwest Speculation

An article in the Dallas Morning News speculates that Southwest may be considering offering inflight entertainment to compete with lowcost rival JetBlue and the addition of smaller aircraft to grow service to smaller markets. This on top of recent speculation that Southwest may offer assigned seating.

All this speculation comes in recognition of the challenges ahead for the most profitable airline in the industry over the past three decades. As a maturing carrier their costs are rising. New lowcost competitors like JetBlue are offering a superior inflight experience (all leather seating, satellite television, and they’re taking out a row of seats to offer more legroom). And the easy profitable growth routes may already be cherrypicked.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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