Government use of market incentives… at it’s most fool-hardy

An airport in West Virginia is trying to stimulate travel by giving all passengers $100. The offer is good for all travel originating from the airport using tickets purchased between July 7 and Aug. 6.

How well thought out is the plan?

    McKinley said the airport is not sure how much the promotion will cost.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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