A frequent flyer program turns a basic commodity — an airline seat — into a differentiated product. Delta needs that differentiation now more than ever, as their primary hub in Atlanta is under greater attack than ever. Airtran is ramping up Westbound flights and JetBlue is entering the fray as well. Delta picked the wrong time to gut their loyalty program.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
