When the price isn’t the price

Rental car prices are advertised far lower than consumers ultimately pay because of a wide variety of add-on taxes, surcharges, and fees and Ed Perkins is outraged.

Adding taxes (of all sorts!) onto the price is pretty standard, but rental car companies seem to be making up their own add-ons for no other reason than to obfuscate the real price of their car and attract consumers by advertising prices lower than they’re really offering.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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