I receive compensation for many links on this blog. You don’t have to use these links, but I am grateful to you if you do. American Express, Citibank, Chase, Capital One and other banks are advertising partners of this site. Any opinions expressed in this post are my own, and have not been reviewed, approved, or endorsed by my advertising partners. I do not write about all credit cards that are available -- instead focusing on miles, points, and cash back (and currencies that can be converted into the same).
Hilton used to offer both American Express and Citibank Visa, Amex will get that co-brand exclusively starting next year. American Airlines has a dual issuer arrangement with Citibank and Barclaycard, a complicated deal to maximize revenue that leveraged the historical relationship between Barclaycard and US Airways and Citibank and American.
Dual issuer arrangements aren’t limited to the US. For instance Etihad has cards issued in the UAE both by the Abu Dhabi Investment Bank and the Abu Dhabi Commercial Bank.
The two biggest issues in offering a combined loyalty program after Marriott purchased Starwood have been who would issue the credit card and getting the IT for a single program done and also rolled out across all of their hotel properties.
Now we know what’s going to happen with the credit card piece, which is the huge revenue driver. There will be both Chase and American Express cards and in fact we will see “new co-branded products next year” with:
AmEx providing super-premium and small-business cards and JPMorgan offering mass-consumer and premium-consumer cards, the three companies said in a statement on Tuesday. In the meantime, both issuers will retain their existing portfolios and continue to offer their current products.
Starwood’s Al Maha Desert Resort
The Starwood Preferred Guest Credit Card is the second biggest co-brand product American Express has and “accounts for 5 percent of the company’s loans and 2 percent of total spending on the firm’s cards.”
With new products coming, it may be a good idea to get the existing ones now. For instance while American Express is expected to keep its existing portfolio, it sounds like they will have new products — and Chase’s focus on the “mass consumer and premium consumer” market could mean that American Express won’t be able to add to its portfolio for the existing product. More good news on the American Express side is that once in a lifetime per card bonuses mean new cards offer new bonus opportunities.
Ritz-Carlton Laguna Niguel, Credit: Ritz-Carlton