American Express has a Centurion Lounge popup in London for two weekends: Friday, November 24th through Sunday the 26th and Friday, December 1 through Sunday the 3rd.
It will be held at The Hospital Club, 24 Endell St, London, WC2H 9HQ from 11 a.m. to 8 p.m. each day. Platinum and Centurion cardmembers are welcome each with two guests.
Credit: American Express
They’ll be offering snow globe making, make your own home fragrance, beauty services and brunch with Santa Claus on Saturdays taking photos with guests and handing out gifts. There will be a gift wrapping service with personalized calligraphy tags, photo booth, family area with movies and games, and semi-private work space with wifi.
In addition they will be serving food and drink all day, with cocktails and canapes from each of the chefs of the U.S. Centurion lounges: Cédric Vongerichten (Las Vegas and New York LaGuardia); Dean Fearing (Dallas Fort-Worth); Daniel Patterson (San Francisco); Michelle Bernstein (Miami); Justin Yu (Houston Intercontinental); Michael Solomonov (Philadelphia).
American Express will also provide talks on:
- “What To Wear This Festive Season”
- “Top Gifts To Buy This Christmas”
- “How To Dress You Home At Christmas”
Does This Mean London Will Be Getting a Centurion Lounge?
Sometimes popups give us a clue where American Express will be placing a lounge. There was an LAX popup and then the airport confirmed a Centurion Lounge coming between terminals 6 and 7. However that deal stalled on the airport side.
There was a popup at O’Hare but we haven’t seen a lounge there yet.
On the other hand sometimes it’s just about being where premium cardmembers are like Deer Valley. In that way it’s similar to the United Club popup at the Mall at Short Hills, New Jersey given the airline’s hub at Newark.
Deer Valley Popup Was Mid-mountain Near the Empire Canyon Lodge & Montage Hotel. Credit: Empire Canyon Lodge
London Heathrow makes huge sense for a Centurion lounge. There are 8 Priority Pass lounges at the airport already to be sure. However the argument for Hong Kong was that it’s such a premium market, with a heavy concentration of cardmembers. London, Tokyo, and Shanghai seem like no brainers as well.