New Amex Platinum Benefit: SoulCycle Elite Status and Discounts

Platinum Card by American Express cardholders now receive SoulCycle benefits. These benefits have been announced as available for one year, though of course the relationship could be extended.

Link a Soul Cycle and American Express Platinum or Centurion card to get:

  • 3 free classes with online purchase of 20
  • SuperSoul status when you buy 25 SuperSoul classes instead of the usual 50 required
  • 10 passes to give to new SoulCycle riders
  • Free shipping for online soul-cycle.com retail purchases and advance access to their warehouse sales

This strikes me as a new benefit that’s likely being funded by SoulCycle (to get access to American Express high end customers) rather than something American Express is buying for its cardholders. Nonetheless cardholders into SoulCycle, or considering it, have a benefit that may prove useful.

Terms and conditions:

Offers valid from 11/06/2017 through 11/06/2018. To be eligible for exclusive SoulCycle offers, US Consumer and OPEN Platinum Card Members and Centurion Members must enroll at https://www.soul-cycle.com/amexenroll. To enroll, you must have or create an account on https://www.soul-cycle.com/.

Exclusive 20+3 Series Pricing: To receive 3 additional classes, you must purchase a 20 Classes + 3 Free series on the SoulCycle Website, via desktop or mobile (not available in the SoulCycle app). Enrolled Card Members can purchase unlimited 20+3 series packages during the duration of the offer term. When you purchase this package for the price of 20 classes, you get 23 classes added to your account immediately and they expire 12 months from the date of purchase.

Retail Offers: Free Ground Shipping will appear in your cart online once you have enrolled your eligible Card. Other retail offers will be communicated via email from SoulCycle to enrolled Card Members prior to each event (i.e. warehouse sales, exclusive collection launches).

Super Soul 25 Pack: Reserve classes in studios in advance of sign-ups, includes full concierge service and priority on waitlists. To receive these benefits, you must purchase the Super Soul 25 Classes series on the SoulCycle Website, via desktop or mobile (not available in the SoulCycle app). Super Soul benefits are available only on classes purchased in a Super Soul pack. Hamptons locations are excluded.

10 First Time Free Class Passes: To receive 10 First Time Free class passes for new riders, you can pick them up at one time at the front desk of any studio after you enroll. First Time Free passes are for walk-in classes only, bikes based on availability. Hamptons locations are excluded. New rider must bring pass to redeem free class. Passes expire on November 6, 2018.

(HT: Emily McNutt)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Pretty crappy benefits. Amex shouldn’t devalue themselves by adding “benefits” like this. It’s like how Amex fills up their “offers” with “earn an extra point” or other worthless things. It just means I have to waste time sifting through the garbage to find real benefits.

  2. I’m kinda stuck on the idea that people are willing to pay $20 in order to spend 45 minutes biking to nowhere while listening to music.

  3. If I could only pay someone to ride the bike, but I could receive the health benefits while eating peanut M&M’s, that would be a great card benefit

  4. Gary, you’re right.
    Your high end customers likely belong to a gym already and/or have a private trainer, with access to local classes. What those customers will lose if they opted for this “benefit” is having their personal data/privacy sold off. Companies like this are always trolling for data, and if they can find a pimp willing to sell it to them, they are more than happy to don some spandex and put lipstick on the transaction.
    .
    AMEX, stick with your core business- a travel related company – open some more Centurion Lounges for example.

  5. Worst benefit ever, well except for the free two liter bottle of “Dr. Thunder” cola for signing up for the Walmart Mastercard…

  6. This “benefit” is reaching for millennials (and it’s a stretch). I haven’t figured out why so many companies want to market almost exclusively to millennials, rather than to those – regardless of age – who have more disposable income and want to dispose of it.

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