Krug Grande Cuvée is an excellent champagne, and several airlines serve it in international first class. It’s a blend of wines from 10 or more vintages and from a combination of pinot noir, chardonnay and pinot meunier. And it’s cellared for at least six years. You’ll often pay $160 or more in a bottle shop.
One of the more impressive moments in international first class is the start of any Singapore Airlines flight when you’re offered champagne. It goes something like this,
Flight attendant: Would you care for some champagne, sir?
You: Why yes please.
Flight attendant, with a smirk: Would you prefer Dom Perignon or Krug?
You: Well that depends, what year is the Dom?
The answer to this question may not matter, I know plenty of people who will prefer Krug regardless of the vintage of Dom Perignon being offered. I find Dom to be extremely variable from year to year. But Krug does have a certain consistency, and no airline offers vintage Dom from a specific year. They offer the Krug Grande Cuvée.
Or do they?
Via Zac George Singapore is introducing Krug 2004 “on all First Class and Suites flights where both” Dom Perignon and Krug are normally served.
The 2004 vintage of Krug will retail for about $300+, or double the price of Krug Grande Cuvée. (I have found it online as low as $275 plus shipping per bottle, however.)
This may be a little over the top, British singer Lianne La Havas offering a music selection “to express the emotion she felt when tasting Krug 2004.”
I haven’t tasted the 2004. However I would expect that it is simply too young to enjoy. It’s going to be tight, and I imagine it would go flat by the time it opened up in the glass. I’ve read some reviewers who believe it will ultimately be an excellent vintage, albeit not of the quality of the 2002.
Of course Singapore Airlines cannot just acquire 2002 Krug in sufficient quantities to provision first class for any period of time. It’s always easier to obtain the current release of any wine. I just wish they’d cellar it for a time before serving.
Not flying Singapore Airlines first class any time soon? You can spend SkyMiles for Krug Grande Cuvée.