Everyone partners with Uber, it’s integrated into the United app and American had a promo. Presumably they’re earning off rides. Three hotel chains — Starwood, Hilton, and IHG — partner with Uber. But only Starwood’s partnership has been worthwhile.
IHG and Hilton offer ‘ride reminders’ so that when you’re leaving the hotel you’ll remember that you need transportation to wherever you’re going. I used to stand outside the hotel after checking out wondering what I was supposed to do next.
However with Starwood’s tie-in you’ve earned Starpoints for riding Uber over the past three years.
The initial partnership announced in early 2015 meant that once you had stayed with Starwood once in the year:
- All members earned at least 1 Starpoint per dollar spent on Uber.
- If you’re staying with Starwood when you Uber you earned based on your program tier: 2 points for general members, 3 for Golds and Platinums, 4 for 75 night Platinums and above.
And since this was based on linking accounts, and independent of payment method, this points-earning has been tackable with credit card earning (including category bonuses). That means a 75 night Platinum, staying at a Starwood property, could earn 4 Starpoints and as much as 3 Chase points per dollar spent on Uber.
At the beginning of this year ongoing earn was reduced by 50% when not staying at a Starwood property, and by up to 50% when staying at one through the elimination of elite points-earning bonuses.
Uber presumably has gotten big enough that they don’t need to rebate customers to get them to ride. Moreover plenty of contracts are being revisited now that Marriott has acquired Starwood and they’re in the process of harmonizing towards the eventual launch of a single loyalty program. So the Uber partnership ends December 17. The program will begin emailing members about this starting at 2pm Eastern today.
Your recent Uber rides may not have posted to your Starwood account, I haven’t seen any points post since mid-September myself. I’m told that an IT issue delayed points posting, and it’ll be 2-4 weeks before they catch up with posting those points.
Starwood’s program has been much more generous than any Uber partnership out there. And things that are more generous than the median offering tend not to last.
Note that Lyft awards Delta miles, ironically Delta is Starwood’s closest earning and recognition partner.