Alaska Airlines Just Introduced First Class Pre-Order Meals

Today Alaska Airlines is introducing first class pre-order meals through their mobile app. You’ll be able to order between 24 hours and two weeks prior to departure.

Here’s the initial roll-out schedule for the feature, with the goal of eventually offering it on all flights.

This isn’t the same as ‘book the cook’ offered in premium cabins on some international airlines where you select from an extensive menu and they’ll have it onboard for you. Instead this is about ensuring your first choice of meal from standard offerings. There should be two entrées and a fruit and cheese plate to choose from.


Alaska Airlines First Class


Alaska Airlines Breakfast

Here’s how to use the feature:

First, make sure you have the latest version of the Alaska Airlines mobile app installed on your smartphone. First class meal options can be reserved anywhere from 24 hours to two weeks prior to your flight.

Select the “Food reservation” icon. Then you will be directed to select from the food items available on your particular flight.


    Credit: Alaska Airlines

American Airlines is alone among major domestic airlines in offering this today, and except for last minute upgrades or flight changes this solves the problem of getting only “what’s left” when asked for your meal choice. It doesn’t mean getting better food.

However I’ve been surprised that other carriers haven’t matched this before since it’s been around in the market for five years so far.


Alaska Airlines Boeing 737

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Although I very much appreciate AA enabling meal reservations in F Class, particularly given the skinny offerings, I have found that contradictory to policy, the FAs don’t know the program. Several times I had my meal given away, despite being in the bulkhead row. Of course, I intervened and reminded the FAs that the barebones Mexican enchilada was mine, over some less desirable entre.

    Yet, flying Alaska in F between SFO-PDX, no problem having a good choice and receiving my selection.

    Funny, when I fly Lufthansa just from Oporto-Frankfurt, the lunch menu in B Class is great-high quality AND quantity. No games with a demitasse tray for wee little people!

    Without meaningful competition, we are doomed to be dissatisfied and taken for granted. Just remember, up until 1971, we had our railroads competing for passengers based upon their services, food, schedules, etc. Look where that went…

  2. Wow, that looks so much better than what they normally serve on economy.
    I’m flying with alaska airlines next months and I have upgraded.
    I’m looking forward to the experience!

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