American produced a film to promote travel by air in 1933. They promoted core selling propositions of the airline — to save time and money and experience comfort.
This is from the year before the carrier changed its name to American Airlines. There’s no question that the aircraft and procedures have advanced markedly since then. And some of the features the airline promotes are.. dated like, “Individual ash trays as you blow smoke rings and thrill to the beauty of the vanishing vistas below.” And that example is hardly alone.
Still it would do well to remind executives today of some of the company’s values and goals highlighted in this video.
- The American Airways Way… a friendly kind of service, service with a smile
American Airways limousines take you straight to the airport
You’ll never know the meaning of travel comfort and convenience and economy until you’ve taken a trip on one of these modern airliners
You’ll find an organization trained to render you an efficient business-like service throughout your journey
Is this an airplane? Why it looks just like a living room! And that’s just what it is a cozy and inviting living room with wings.
All American Airways planes are cheerfully and tastefully decorated. No expense has been spared to provide a luxury travel service that is today the standard of the world.
You sink down into soft roomy seats that are built for comfort. The stewardess will adjust them to suit you. All seats are first class seats, all passengers are first class passengers.
If it’s a bit cool the stewardess will turn the heat on. If it’s too warm she’ll open up the ventilator to let in the cool fresh air..
Is it any wonder American Airways planes have become famous for delicious food?
American Airlines Domestic First Class Breakfast, 2017
American was promoting this video into the jet age, as the last few seconds of the video show.
Unquestionably air travel is more affordable and accessible than ever before. This video is aimed at business travelers and celebrities, not families. I don’t even miss the idea that American no longer provides limousine airport transfers.
Most of what’s better about travel today is the technology, and not just to provide smoother, safer and faster transportation. The galleys are more sophisticated for preparing meals than they were in 1933.
The limitations of service at the time are highlighted by the marketing point that “you’ll find cool drinking water constantly on tap.” Then again recall that US Airways sought to charge for water.
What would American Airways executives think of the service offered today?