Why British Airways First Class Doesn’t Sell and New Pay Toilet App

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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. “Walsh: BA’s paid first class load factor is under 50%”

    Did they put an actual number on it? 5% and 49% are both under 50%…..curious as to which one the real number is closer to.

  2. Although, given the inventory they have, selling 50% of their first class seats to paid customers would still make BA the biggest sellers of F in the world, no? Maybe Emirates sells more? I can’t think of anyone else that would come close. I’m also pretty sure that 50% is at the high end of most international F load factors.

  3. I call BS on the significance of the hotel occupancy numbers. The impact of hurricanes Harvey (Houston) and Irma (Florida) taint any year-over-year statistics. It’s the equivalent of reporting unemployment statistics on a year-over-year basis in those areas. Meaningless.

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