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In my opinion the ‘Luxury Card’ products are pretty good credit cards when considering only the benefits but with annual fees that are too high for their overall value proposition — at least in the U.S. and with current offerings. That could change.
When these cards first came out they had signup bonuses that were worth the fee in year one. However they have absolutely awesome music in their commercials.
Back in December I wrote about a Japanese version of the MasterCard Gold Card which offers Hawaiian Airlines Platinum elite status and airport lounge access; transferable points to ANA and Japan Airlines; airport limo reimbursement; 3 points per 100 Japanese yen (at current exchange rates that’s 3 points per $0.92!).
They also launched their first very own Luxury Card cardmember lounge called Luxury Lounge NY
- Location: 645 Madison Avenue at 60th Street, New York
- Hours: Monday through Saturday 10am – 7pm, Sunday 12pm – 6pm
- Amenities: complimentary beverages, wi-fi, Luxury Magazine, concierge
So far there’s just this one location, but the Luxury Card folks say they’re “actively looking to expand to other cities” and also that they’re planning “art exhibitions, wine tastings, trunk shows, concerts” in the space.
This isn’t like American Express Centurion lounges (or Citibank’s own little-known network of airport lounges). It’s a city lounge, not an airport lounge, more like the Citibank lounge for Citigold customers in New York or a permanent version of the Centurion Lounge popup in Deer Valley and the Chase popup for United cardholders each holiday shopping season at the mall in Short Hills, New Jersey.
It will be interesting to see if these spread.